Automated KOL Identification
Category: Data Strategy and Consulting
Automated KOL identification involves using data analytics and machine learning algorithms to sift through vast amounts of data from social media, publications, and other digital sources to pinpoint individuals who wield significant influence in specific domains or industries.
Challenge: The pharma R&D team needed to identify key opinion leaders (KOLs) efficiently across English and Japanese databases, but existing methods were manual, time-consuming, and prone to errors.
Our Approach: Foresight Edge developed a unified search system using machine learning (word embeddings) and natural language processing (K-Nearest Neighbor algorithm) to identify relevant KOLs quickly and accurately. Enabled searches across both English and Japanese databases with the same strategy, streamlining the identification process and ensuring consistency in the results.
Result:
- Reduced the time spent identifying relevant KOLs by 60%
- Increased the accuracy of KOL identification by 15%
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