Boutique UX Enhancement
Category: Data Strategy and Consulting
Enhancing the user experience for a boutique involves creating a seamless, personalized, and engaging shopping journey. This includes optimizing the website for intuitive navigation, ensuring fast load times, and offering customized product recommendations based on user preferences.
Challenge: The online flower boutique lacked insights into website user experience, leading to missed upselling opportunities and generic product recommendations that did not cater to individual customer preferences.
Our Approach: Foresight Edge conducted a thorough analysis of website traffic data to understand customer journeys and identify key areas for improvement, focusing on enhancing the overall user experience. Implemented a sophisticated recommendation engine that used browsing and purchase history to provide personalized product suggestions, increasing the relevance of recommendations.
Result:
- Increased conversion rate by 23%
- Average daily order value by 15%.
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